Case Study: Captain D’s Seafood Kitchen achieves 17% higher spend and frequency with Paytronix text-to-join loyalty enrollment

Captain D’s Increases Spend and Frequency 17% with Text-to-JoinSM Program Enrollment

Captain D's, a leading fast-casual seafood restaurant, faced low loyalty program enrollment rates of only 9-10% due to a cumbersome registration process that required guests to go online to complete their profiles. To increase membership and enable one-to-one marketing, they partnered with vendor Paytronix Systems to find a more efficient solution.

Paytronix implemented a new text-to-join feature that streamlined enrollment. Cashiers simply entered a phone number at the point-of-sale, triggering a text for the guest to reply with their email address for instant registration. This solution from Paytronix resulted in a 300% increase in registration rates after just six weeks and drove a 17% increase in spend and frequency from loyalty members.

Captain D's Seafood Kitchen

Bob Kraut

Chief Marketing Officer