Case Study: Fast Casual Restaurant Chain achieves 10.9x ROI with Paytronix Systems

A We Miss You Offer Yields 10.9 times the Investment in ROI

Fast Casual Restaurant Chain worked with Paytronix Systems to address a common loyalty challenge: lapsed guests who had stopped visiting for unclear reasons. To re-engage these customers, the chain turned to its loyalty program and looked for a way to bring back guests who had not visited in 60 days.

Using Paytronix Systems’ loyalty and campaign tools, the chain launched an automated monthly “We Miss You” email offer that gave targeted guests $10 off a visit during a 30-day window. Paytronix Systems helped identify the lapsed audience, control offer timing and one-time use, and measure results. The campaign delivered about a 20% response rate, drove stronger visit behavior during the promotion, and generated an annual return of 10.9 times the investment, or about $109K in realized return for every $10K spent.