Case Study: Choozle achieves faster cash flow and halves close time with Paystand

Choozle Enables Rapid Growth + Efficiency with Paystand

Choozle, an independent digital advertising company headquartered in Denver, needed to migrate to an accounting platform that could support rapid growth while preserving a simple, branded payment experience and direct connections to payment providers. After evaluating options, Choozle selected Paystand and its SuiteApp for NetSuite to replace a fragmented QuickBooks/Bill.com setup and provide a secure, seamless payments UX tied into their ERP.

Paystand implemented its SuiteApp for NetSuite and digital payment network—delivering automated invoicing and reconciliation, white‑labeled email/payment pages, single‑click “Pay Now” links, dashboards, and flexible payment methods—in under 30 days. As a result, Paystand helped Choozle cut days sales outstanding by one‑third in six months, reduce receivables over 90 days by 50%, halve time to close the books, speed invoice delivery from 4 to 2 days, and double invoice volume without materially increasing headcount.

Choozle

AJ Heffernan

Director of Finance & Operations