Case Study: Turnaround Toys achieves scalable online fundraising and increased monthly donations with PaySimple

Turnaround Toys Takes a Unique Approach to Promoting Childhood Literacy

Turnaround Toys is a children’s literacy nonprofit founded by Lynn Fitzgerald to comfort disadvantaged children and promote reading through a “reading buddy” program that pairs stuffed animals with books. As the program grew, the organization struggled to scale because it lacked a professional online presence and an easy way to accept and manage online donations—early payment solutions failed due to limited reporting and support.

Turnaround Toys implemented PaySimple’s online store and donation portal, enabling one-time and recurring gifts and simplifying payment reporting and management. That change reduced administrative burden, boosted monthly revenue, and helped the nonprofit focus on expanding fundraising, school partnerships, and community literacy events nationwide.

Turnaround Toys

Lynn Fitzgerald

Founder