PayPro Global
7 Case Studies
A PayPro Global Case Study
Smarttweak Software, a PC optimization and security software company (makers of FixMyRegistry and SpeedUpMyComputer), faced falling sales and rising cart abandonment after a traditional in-cart cross-sell approach initially lifted sales by 10.4% but then made buyers feel pressured and lose trust. To intensify product awareness, increase sales volumes and find a safer cross-sell method, Smarttweak engaged PayPro Global and its EasyCommerce Pop-up Cross-sell solution.
PayPro Global implemented its EasyCommerce Pop-up Cross-sell by analyzing purchase data, pairing FixMyRegistry (main) with SpeedUpMyComputer (promotional), and deploying a fully branded post-purchase pop-up offering a simple yes/no upsell. The campaign drove measurable gains: a 48% increase in sales from the Pop-up Cross-sell overall (SpeedUpMyComputer +37%, FixMyRegistry +48%), reduced cart abandonment, stronger product recognition, and significant sales growth over the two-year partnership.
Yuri Voznyuk
Founder