Case Study: Veepee boosts online payment conversion with Payplug

How Veepee has benefited from VIP access to performance

The customer, Veepee, a major European online destocking retailer, faced the challenge of optimizing its payment process to improve conversion rates and security while adhering to new regulations like DSP2. Their goal was to offer a smooth and secure payment experience to its millions of members by minimizing friction during authentication and limiting fraud. They worked with the vendor Payplug to address these performance challenges.

Payplug implemented its FastPass solution for Veepee, which provided a direct gateway for managing authentication exemption requests with the BPCE Group of banks. This solution significantly increased the frictionless authentication rate. As a result, Veepee saw a 45% increase in its frictionless rate for relevant transactions, which translated to a 9% boost in its gross acceptance rate on the BPCE network, all without increasing exposure to fraud.

Veepee

Sylvain Gignoux

Payment Manager