Case Study: Ankama boosts gaming payment performance with Payplug

How Ankama boosts gaming diversification with Payplug

French video game publisher Ankama sought to enhance its payment performance and manage diverse international flows to support its transmedia growth. The company adopted a multi-PSP strategy but needed to optimize conversion rates and handle Strong Customer Authentication effectively, leading them to work with Payplug.

Payplug provided its payment expertise, handling euro bank card transactions and tokenized payments. This collaboration, integrated with the ProcessOut orchestrator, resulted in a 96% net acceptance rate and a 3-point gain in conversion. Payplug's support and data analysis were key to achieving these fluid and secure payment experiences for players.

Ankama

Lucie Pica

Payment Manager