Case Study: Atlas For Men achieves higher payment acceptance across Europe with Payplug

Atlas For Men’s payment strategy is key for its international deployment

Atlas For Men, a well-known outdoor apparel and accessories company, faced the challenge of expanding its payment strategy across nine European countries. The specific hurdles included adapting to preferred local payment methods, currencies, legal frameworks, and fraud contexts for its international deployment. To manage this complex transition, they partnered with the vendor Payplug.

Payplug implemented a tailored solution that involved integrating critical local payment methods and establishing a standardized payment experience. A key part of their strategy was a smart, risk-based approach to triggering 3D Secure to minimize friction. This effort, managed through a single dedicated contact at Payplug, yielded significant results: a chargeback rate 6x lower than the business average, an acceptance rate over 10% higher, and a 3DS trigger rate half the average.

Atlas For Men

Ludovic Joseph-Julien

International eCommerce Project Manager