Case Study: Wellful increases approval rates by 10% with PayPal Braintree

Wellful boosts approval rates by 10% with PayPal Braintree

Wellful, a premier omnichannel health and wellness company, faced the challenge of needing an innovative payment processor to enhance its customer experience and streamline the checkout process. The company sought a solution with advanced technology that could support its forward-looking, multi-brand structure. They turned to the vendor PayPal Braintree for its payment platform.

The solution implemented by PayPal Braintree provided cutting-edge functionality, including offering PayPal, Venmo, credit cards, and other payment methods through a single integration. This gave Wellful a seamless and reliable checkout process. The measurable impact was significant, with PayPal Braintree helping increase Wellful's approval rates by over 10% and PayPal transactions showing a 7% higher average order value than other payment methods. Wellful rated its collaborative relationship with PayPal a perfect 10 out of 10.

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