Case Study: Trouva achieves 16% mobile conversion lift and 14% more completed checkouts with PayPal Braintree

Trouva - Customer Case Study

Trouva is an independent online marketplace founded by the StreetHub team to showcase high-quality homewares and lifestyle products from over 100 London boutiques to fashion-forward urban shoppers. At launch the company needed a payments partner that could stay simple and scale with growth, preserve PayPal as a checkout option, provide robust fraud protection, and improve conversion rates.

Trouva integrated Braintree’s SDK with its Drop-in UI to accept PayPal and other methods quickly while meeting PCI standards, and used built‑in fraud tools (card verification and Kount) to reduce chargebacks. Within one month completed checkouts rose 14% and mobile conversion improved 16%; cart abandonment and fraudulent payments fell, enabling smoother scaling and supporting Trouva’s rapid growth.

Trouva