Case Study: Storeyline Resumes achieves global growth with PayPal Open

Storeyline Resumes boosts conversion 60% with PayPal Braintree

Storeyline Resumes, a company that began as a one-woman operation, faced significant challenges in scaling its business due to manual payment systems that limited its geographic reach and caused sales to fall through. The founder, Robynn Storey, needed a payments infrastructure that could process upfront payments from anywhere to meet growing demand. She turned to the vendor PayPal Braintree for a solution.

PayPal Braintree provided its PayPal Open platform, which included tools like PayPal Checkout and PayPal Virtual Terminal. This allowed Storeyline to accept online payments and close sales over the phone, drastically reducing friction. The results were a 60% increase in conversion and a 72% close rate. Furthermore, over $300,000 in funding from PayPal Working Capital financed critical technology investments. These solutions enabled the company to process 75% of its transactions through PayPal, achieve daily sales of $30,000 to $50,000, and expand globally, culminating in a $16 million acquisition.

Storeyline Resumes