Case Study: Hype DC achieves a 50% reduction in chargebacks in six months with PayPal Braintree

Stomping out Fraud with Hype DC

Hype DC is a leading Australian premium footwear retailer known for exclusive and limited-edition sneakers since 1998. As the business expanded its online presence domestically and internationally, it faced a rising burden of fraud and chargebacks that threatened growth.

Hype DC integrated Braintree’s payment and fraud solutions — including the customizable Kount Custom tools and strong data-security measures — to detect and prevent fraudulent transactions. Within six months the company reported a 50% reduction in chargebacks based on its internal analysis, helping ensure products reach genuine customers (results may vary by business).

Hype DC

Simon Coles

Head of Ecommerce