Case Study: Spokeo boosts conversion rates with PayPal Braintree

Spokeo lifts conversion 20% with PayPal Braintree

Spokeo, a people intelligence service, faced the challenge of only accepting credit card payments, which limited their checkout options and did not meet customer demand for their preferred payment methods. To address this, they integrated PayPal via the PayPal Braintree platform.

The solution from PayPal Braintree was straightforward to implement. By adding PayPal as a payment option, Spokeo achieved a 20-30% increase in conversion rates and a 14% gain in net new customers. PayPal now accounts for 35% of Spokeo's total sales and provides customers with a secure payment method that built trust.

Spokeo