Case Study: Punchbowl achieves scalable recurring billing and higher conversions with PayPal Braintree

Punchbowl - Customer Case Study

Punchbowl, the leading site for online invitations and digital greeting cards, needed a new payment partner as its product mix and revenue streams — memberships, loyalty programs, promotions and electronic gift cards — grew more complex. The company required flexible recurring billing, seamless plan changes and a payment solution that was easy to integrate so development could stay focused on new features.

Punchbowl implemented Braintree’s payment gateway and recurring billing, enabling promotional periods, automatic prorations for upgrades/downgrades, and a Vault for instant checkout. The Rails integration was completed in weeks with responsive support, and Braintree’s data and tools helped Punchbowl run experiments, improve retention and significantly increase conversions for gift cards and other upsells.

Punchbowl

Blake Carlson

Chief Technology Officer