Case Study: Naked Wines achieves 5% higher approvals with PayPal Braintree

Naked Wines increases approvals by 5% with PayPal Braintree

Naked Wines, a direct-to-consumer wine subscription company, faced complex payment processing needs due to its unique business model. They needed a payment processor that could scale globally, increase approval rates, and mitigate risk. They turned to PayPal Braintree for a solution.

PayPal Braintree implemented its payment platform along with Fraud Protection Advanced. This provided a single integration for multiple payment methods, features like Account Updater and automatic retries to reduce declines, and advanced fraud management. As a result, Naked Wines saw a 5% increase in approval rates, improved operational efficiency, and a very low chargeback rate of 0.03%.

Naked Wines