PayPal Braintree
37 Case Studies
A PayPal Braintree Case Study
LevelUp, a high-tech loyalty program for merchants, needed a highly secure payment platform to gain the trust of its users. Their challenge was to ensure that no party involved in a transaction—the customer, the merchant, or LevelUp itself—ever had to handle sensitive credit or debit card information. To solve this, they turned to the vendor PayPal Braintree.
The solution from PayPal Braintree utilized its Vault service to securely store all customer payment data. LevelUp issued users a unique, data-free QR code for transactions, which Braintree's system authenticated using tokenized identifiers. This approach created a fast and secure mobile payment architecture. The results were significant, with customer repeat visits increasing to 2.7 times per month and merchants saving over $100,000. LevelUp also experienced rapid growth, with transactions increasing 70% month-over-month and a user base that grew 15% week-over-week.
Seth Priebatsch
CEO