Case Study: Krispy Kreme achieves 23% ecommerce conversion lift and reduced fraud with PayPal Braintree

Krispy Kreme - Customer Case Study

Krispy Kreme, a long-standing doughnut brand that opened in Australia in 2003, needed a modern payments solution to support rising ecommerce demand. Their existing banking tools couldn’t keep pace with fast-changing payment needs, and the team wanted to reduce friction and fraud without committing to a costly app build — so they sought a partner with strong security and industry expertise.

Krispy Kreme implemented a Braintree (a PayPal service) and PayPal integration with card tokenization and automatic reordering, delivering a responsive mobile site instead of an app and reducing fraud risk through built‑in security. Within the first month conversions rose 23% and 35% of corporate customers began paying with PayPal, creating a smoother experience and repeat purchase lift.

Krispy Kreme

Russell Schulman

Chief Marketing Officer