Case Study: Wellful, Inc. achieves 10%+ increase in approval rates with PayPal Braintree

How PayPal Braintree helped Wellful, Inc. increase approval rates by 10%

Wellful, Inc. is an omnichannel health and wellness company formed from the merger of Nutrisystem and Adaptive Health and the acquisition of Jenny Craig, managing multiple brands focused on helping customers live healthier lives. Obsessed with customer experience and resiliency, Wellful needed a modern payment processor that could streamline checkout, reduce friction across subscription and retail purchases, and rapidly enable multiple payment methods via a single integration.

PayPal Braintree provided a single integration to enable PayPal, Venmo, credit cards and other alternative payment methods plus network tokenization and real‑time account updater, along with consultative onboarding and insights from back‑end analytics. The result: approval rates rose by more than 10%, PayPal transactions showed a 7% higher average order value than other APMs, and Wellful rated its relationship with PayPal a 10 out of 10.

Wellful

Nitin Chaudhary

Chief Technology Officer