Case Study: Adorama achieves higher average order value and 42% net-new customers with PayPal Braintree

How Adorama is framing their future with Venmo as a partner

Adorama, founded in 1974 as a single Manhattan camera shop, has grown into a multi‑brand, experience‑driven company serving creators and adventurers across retail, rentals, trade‑in, printing, and specialty verticals. As the business modernized, leadership faced the challenge of simplifying payment integrations, improving checkout personalization, and staying relevant to younger demographics while scaling reporting and reconciliation across many payment methods.

Adorama addressed this by moving to PayPal’s Braintree to consolidate alternative payment methods into a single integration and then quickly layering in Venmo, a low‑effort addition that targeted millennials and Gen Z. The result was immediate adoption (60+ Venmo transactions in the first hour), strong economics (Venmo AOV of $403—the highest among APMs) and customer growth (42% of Venmo users were net new), plus streamlined operations and a more frictionless checkout that supports future innovation.

Adorama

Hani Batla

Chief Information Officer/CTO