Case Study: HelloFresh boosts approval rates and subscription retention with PayPal Braintree

HelloFresh boosts approval rates 3% with PayPal Braintree

HelloFresh, a global meal kit delivery service, sought to enhance its customer experience and support its global scale by ensuring a seamless and secure payment process for its subscription base. Facing fierce competition and the need to optimize customer retention, they partnered with PayPal Braintree to find a reliable and scalable payments platform.

PayPal Braintree implemented its versatile payment infrastructure, including solutions like the Braintree Vault and its Optimization Suite featuring Network Tokens and Account Updater. This provided HelloFresh with a secure, PSP-agnostic system that reduced involuntary churn. The solution drove an incremental 3% increase in approval rates for HelloFresh, which directly improved customer retention and lifetime value.

HelloFresh