Case Study: BklynBarSoap grows natural skincare sales with PayPal Braintree

BklynBarSoap boosts AOV 30% with PayPal Braintree

BklynBarSoap, a natural skincare company founded by Tameika Lewis, needed a robust and flexible payment solution to simplify both its online and in-person sales operations. To build customer trust and facilitate growth, the company sought to integrate seamless and secure payment options from a vendor their customers would recognize. They turned to PayPal Braintree for its suite of tools under the PayPal Open platform.

PayPal Braintree implemented several PayPal Open solutions to address these challenges. For online sales, PayPal Checkout instilled customer confidence and increased the average order value by 30% compared to non-PayPal transactions. For in-person sales, the PayPal Point of Sale system, including the PayPal Reader and Tap to Pay on phone, provided functional and mobile options. Accepting Venmo further widened their customer base and provided marketing through its social feed. The solution simplified the sales process, sped up reimbursements with 77% of invoices paid within a day, and provided access to capital for scaling through PayPal Working Capital loans.

BklynBarSoap