Case Study: Beautylish achieves an 18% sales lift by adding PayPal via PayPal Braintree

Beautylish - Customer Case Study

Beautylish, launched in 2010, is a one-stop online destination for beauty products with a large community of users and growing demand from professional make-up artists and international customers. As these segments expanded, the team faced frequent requests to add PayPal, but bringing on a second payment provider and managing two separate workflows threatened to be time-consuming and operationally complex.

Beautylish integrated Braintree’s updated SDK in a few days, enabling PayPal alongside major cards with minimal code changes and a seamless, non-redirect checkout. Within a month sales rose 18%, about 19% of customers chose PayPal right away, and 40% of international buyers picked PayPal (many first-time purchasers), giving Beautylish simplified payments and stronger global growth potential.

Beautylish

Sameer Iyengar

Co-founder