Case Study: Arriva achieves 70% increase in in-app sales and grows mobile ticketing to 29M journeys with PayPal Braintree

Arriva - Customer Case Study

Arriva, Europe’s largest transport provider, operates 3,500 buses in the UK and set out to move customers from paper tickets to mobile bookings. To do this it needed a seamless, mobile-optimised in-app payment experience—users had been deterred by a cumbersome checkout and limited payment options.

Arriva integrated Braintree Direct to streamline its mobile payments and add PayPal, Apple Pay and Google Pay, creating a frictionless checkout. In under a year this drove a 70% increase in in‑app sales and grew mobile ticket journeys from 12 million to almost 29 million, with a significant share processed via the new mobile payment methods.

Arriva

Mike Woodhouse

Senior Product Manager – Digital & Customer Platforms