Case Study: Animoto achieves higher subscription renewals and streamlined recurring billing with PayPal Braintree

Animoto - Customer Case Study

Animoto, a leading online personalized video‑creation service, depends on subscription plans and a generous referral program that can shift renewal dates. Customers were abandoning renewals because they had to log back in and re-enter payment details, and existing payment solutions were too rigid to handle Animoto’s variable renewal schedules.

Animoto adopted Braintree as its payment gateway and used Braintree’s Vault to securely store card data while retaining its own subscription logic, benefiting from a simple API and responsive support. The integration enabled automatic renewals with a single notification email, substantially boosting renewal rates and customer satisfaction.

Animoto

Jordan Brough

Senior Analytics Developer