Case Study: Adorama achieves streamlined checkout and higher average order value with PayPal Braintree

Adorama and PayPal’s solutions create a picture-perfect portrait of success

Adorama, New York City’s largest specialty retailer for professional audio, video, and photography gear with diversified businesses like Adorama Rental, Printique and SunnySports, needed to modernize checkout to meet customer expectations. CIO/CTO Hani Batla identified payments and personalization at checkout as strategic differentiators, requiring fast, flexible options that would perform in milliseconds and support a growing, younger customer base.

By integrating PayPal solutions—Venmo, Pay Later, and Braintree—Adorama consolidated payments into one platform and began rolling out new methods in weeks. The integrations were quick and impactful (60+ Venmo transactions in the first hour), increased average order value, attracted new customers, simplified reporting and in-store payments, and positioned Adorama for continued innovation and growth.

Adorama

Hani Batla

Chief Information Officer/CTO