Case Study: a regional MVNO reduces churn and boosts engagement with Paylode

Regional MVNO Company - Customer Case Study

A regional MVNO was struggling with high customer churn, losing over 4% of its prepaid users monthly. Despite competitive pricing, it lacked a strategy for long-term loyalty and had very low app engagement. The company depended on profit-cutting discounts and needed a new way to retain customers. It partnered with Paylode to address these challenges using its telecom loyalty platform.

Paylode implemented a platform that rewarded high-value customer behaviors like on-time payments and referrals with personalized perks. This solution, which required minimal engineering, led to significant results. With Paylode, the MVNO achieved a 28% reduction in churn, a 320% growth in app engagement, and an 11% increase in average revenue per user, all without relying on margin-eroding discounts.