Case Study: a leading ISP and mobile bundle provider achieves 4.5x app install growth with Paylode

How digital engagement 4.5x’d using perk-based incentives

A leading ISP and mobile bundle provider faced challenges with low digital engagement, including minimal app adoption and a lack of incentive for customers to perform cost-efficient digital actions like enabling autopay. To address this, they partnered with Paylode to find a way to convert transactional interactions into a more loyal and engaged customer base.

Paylode implemented its embedded loyalty platform to incentivize digital behavior. The solution used a behavior-triggered reward system and gamified engagement streaks, offering perks for actions such as app downloads and eSIM activation. This strategy delivered significant results for the provider, including a 4.5x growth in app installs, a 38% increase in bundle plan upgrades, and a 72% perk redemption rate.