Case Study: a major hotel and motel brand boosts engagement with Paylode perks

Large hotel and motel chain uses perks to delight travelers

Paylode partnered with a major hotel and motel brand that sought to increase customer engagement and add more value for its guests without the complexity of a traditional points-based loyalty system. The challenge was to create a program that would deepen customer relationships and encourage repeat business while avoiding high overhead costs and the difficulty of sourcing relevant partner offers.

The solution involved Paylode helping the brand launch a customized, member-only perks portal within its existing app. Paylode pre-vetted and negotiated hundreds of discounted offers for activities relevant to travelers. This approach resulted in a 10% increase in member portal logins within the first 60 days and revealed that logged-in users have a customer lifetime value three times higher than non-logged-in users, significantly boosting engagement and retention at a lower cost.