Case Study: FirstKey Homes boosts auto-pay adoption with Paylode

FirstKey Homes increases auto pay adoption with Paylode Boost

FirstKey Homes, a large single-family rental home company, faced stagnant adoption of its auto-pay service. Despite repeated reminders, residents viewed enrollment as a chore rather than a benefit. To address this challenge, they partnered with the vendor Paylode.

Paylode implemented a solution using its Paylode Boost product to create a limited-time reward offer for residents. This campaign reframed auto-pay as a valuable benefit by providing a gift card to those who enrolled. The results were significant, including a 64% increase in email open rates, a 34% higher conversion rate, and a 25% jump in auto-pay enrollments within one week, improving cash flow and operational efficiency for FirstKey Homes.

FirstKey Homes

Tymeco Pyles

Marketing Manager