Case Study: Streetlane Homes improves resident engagement and unlocks ancillary revenue with Paylode

Streetlane Homes launches perks to improve their new resident experience

Streetlane Homes, a single-family home rental company, wanted to enhance its new resident experience with valuable perks but sought to avoid a significant financial burden and the distraction of developing and managing such a program in-house. They needed to rapidly source relevant brand partnerships, provide targeted offers, and track performance without expensive tech investment.

Paylode provided its platform to implement a complete perks program, which was embedded into the resident portal and used for targeted email campaigns. This solution allowed Streetlane Homes to offer curated discounts and quickly realize a new ancillary revenue stream. The results included a 166% increase in page views to the perks portal in one quarter and positive resident engagement, all with minimal setup time.

Streetlane Homes

Ernesto Herrera-Brito

Manager Resident Services