Case Study: Hello Bello boosts e-commerce speed and agility with Payload

Powering Hello Bello's digital expansion with Payload

Hello Bello, a consumer goods brand, faced significant challenges with their previous e-commerce platform, including rigid development, developer bottlenecks, and slow site performance that hampered their growth and speed to market. Their need for a flexible and high-performing solution led them to partner with Payload, an open-source application framework and content toolset.

By implementing Payload, Hello Bello gained the flexibility and control they needed. The solution enabled marketers to build pages without developer support, dramatically speeding up production. The move resulted in a 10x increase in landing page production speed, a 2x increase in product page production speed, and a critical 3x improvement in their Lighthouse performance score for SEO.

Hello Bello

Matt Dean

Senior Software Engineer