Case Study: Mazda Accelerates Web Development with Payload

Mazda accelerates web development 3-5x with Payload

Mazda New Zealand faced challenges with an outdated CMS that was causing slow content updates, requiring extensive developer resources for simple tasks, and resulting in an inconsistent brand experience for users. To address these issues, they partnered with the agency Goose and chose Payload as their new headless CMS.

The solution involved using Payload to create a structured content model that streamlined development and empowered the marketing team. By leveraging Payload's flexible APIs, Mazda integrated its automotive management system, eliminating duplicate data entry. The results were significant, including an 85% reduction in annual costs and a 3-5x faster time to market for new content and features.

Mazda