Case Study: divbrands achieves faster e-commerce development and streamlined workflows with Payload

How divbrands future‑proofed e-commerce with Payload

Divbrands, a leading direct-to-consumer company, faced significant challenges with a fragmented and bloated tech stack that slowed down their global, remote team. Their complex combination of separate applications created inefficiencies and a steep learning curve, hindering their ability to adapt their diverse product catalog rapidly. This prompted them to seek a modern solution from Payload.

By implementing Payload's headless CMS and commerce platform, divbrands centralized all content and product management into a single, TypeScript-native system. This solution from Payload resulted in a 30% increase in development speed, a 2x improvement in content workflow, and a one-third reduction in their front-end codebase size. Furthermore, Payload’s intuitive admin panel allowed new users to onboard in just 30 minutes, dramatically enhancing operational efficiency across the entire organization.

Divbrands

Gus Fune

Chief Technology Officer