Case Study: Mythical Society boosts engagement and streamlines content management with Payload

Bringing Mythical to Life with Payload

Mythical Society, a popular entertainment brand, faced challenges with its fragmented content management system built on WordPress and Memberful. Their existing setup struggled to support their engaged community and complex content operations, leading to a clunky user experience and difficulties in making necessary customizations to grow paid subscriptions. They partnered with the agency Clock Limited and chose the Payload headless CMS as their solution.

Payload provided a modern, open-source platform that was both content-first and developer-friendly. The implementation resulted in a dramatically improved digital experience, evidenced by over 1 million video interactions, a 20% increase in average user engagement time to 3 minutes, and over 21,000 logged-in users with 14,000 app downloads within the first 72 hours of launch. Payload enabled Mythical Society to effectively manage its community and set a new industry standard for digital offerings.

Mythical Society