Case Study: ASICS streamlines its global ambassador platform with Payload

ASICS cuts development budget by 40% with Payload

ASICS required a digital platform to manage its global FrontRunner ambassador program, which connected over 600 ambassadors from 33 countries speaking 25 languages. The challenge was to create a user-friendly experience for ambassadors, manage multilingual content, and automate a manual application process that attracted over 26,000 annual participants. To solve this, ASICS collaborated with Payload agency partner pemedia to implement the Payload headless CMS.

Using Payload's headless CMS, the solution provided an intuitive admin interface for ambassadors, built-in multilingual support, and automated workflows. This resulted in a 40% reduction in budget due to development efficiencies, improved operational efficiency for ASICS staff, and an improvement in website performance metrics. Payload enabled ASICS to build a modern platform that empowered its global community.

ASICS