Case Study: Michigan Department of Natural Resources achieves digital licensing modernization with PayIt

Michigan Department of Natural Resources boosts online sales to 22% with PayIt

The Michigan Department of Natural Resources faced the challenge of modernizing its complex system for selling hunting and fishing licenses and managing permits. Their outdated processes were inefficient for both customers and staff, and they needed a flexible digital solution to simplify operations and better serve the public. They partnered with the vendor PayIt to implement its digital platform.

PayIt implemented a comprehensive digital solution, including a unified licensing system and an intuitive mobile app with an offline mode. This resulted in over 375,000 app downloads and successfully handled extreme transaction volumes, such as 21,000 in a single hour. The measurable impact for the Michigan DNR was a significant increase in online sales from 8% to 22%, which reduced agent commission fees by approximately 13%. Furthermore, online revenue increased by nearly 136% from 2019 to 2023, leading to substantial cost savings and improved operational efficiency.

Michigan Department of Natural Resources