Case Study: Vertical Leap achieves transparent, accountable OKR-driven team growth with Paycor

Since adopting 7Geese and OKRs, everyone on the team has a clearer understanding of what they really want from their career as well as what the company needs from them

Vertical Leap, a 50+ person marketing and digital agency in London, needed a better way to manage goal-setting and accountability as the team scaled. Spreadsheets couldn’t provide the transparency or real-time alignment required for effective OKRs, coaching, and performance conversations across the business.

They adopted 7Geese in 2013 to centralize OKRs, coaching, feedback, 1:1s and recognition tied to company values. The platform delivered real-time visibility into priorities, stronger alignment and belonging, simpler manager oversight, faster onboarding, and continuous career-focused feedback—turning goal-tracking into a core part of the company culture.

Vertical Leap

Matt Hopkins

CEO