Case Study: RICBT (Rhode Island outpatient psychotherapy group) achieves secure, HIPAA-compliant bulk patient outreach with 91% open rates using Paubox Marketing

With Paubox Marketing, RICBT has seen an average open rate of 91% — five times higher than the average open rate

RICBT is a large outpatient psychotherapy and coaching practice in Rhode Island with about 60 providers and a robust training program. The practice needed a way to send bulk emails to patients about practice changes (for example, a credit card processor switch) while keeping protected health information secure, so they turned to Paubox and its Paubox Marketing solution for a HIPAA-compliant email marketing platform.

Paubox Marketing delivered a simple, HITRUST CSF–certified solution that required minimal training and no recipient logins, letting RICBT send secure, personalized emails at scale. The results: an average open rate of 91% (about five times the norm), faster patient actions such as updating payment info, reduced time and mailing costs, and improved outreach capability for future group programs—outcomes RICBT attributes directly to Paubox.

RICBT

Ben Johnson

Practice Director, and Clinical Psychologist