Case Study: UrgiKids achieves 39% email open rate and secure HIPAA-compliant patient outreach with Paubox Marketing

UrgiKids uses Paubox Marketing to send key COVID-19 information to patients—and sees a 39 percent email open rate

UrgiKids is a pediatric urgent care in Naperville that needed a way to reach parents quickly and securely during the COVID-19 pandemic. Their existing channels (social media, website) couldn’t deliver mass, HIPAA-compliant communications, so UrgiKids turned to Paubox and its Paubox Marketing platform to send timely COVID-19 updates, testing information, and telemedicine options directly to patients’ inboxes.

Paubox Marketing provided HIPAA-compliant, inbox-delivered email marketing with audience segmentation and simple setup, plus hands-on support from Paubox. The first campaign drove immediate results: more than 2,000 opens (a 39% open rate vs. a ~20% industry average), nearly 100 clicks to testing/telemedicine pages, and a clear uptick in calls and telemedicine appointments—outcomes UrgiKids attributes to Paubox’s solution.

UrgiKids

Seema Awatramani

Co-Owner