Case Study: PlateJoy achieves HIPAA-compliant participant engagement with Paubox Email API

PlateJoy uses Paubox Email API to engage with participants in its CDC recognized diabetes prevention program to hit target milestones without resorting to clunky portals

PlateJoy, a health‑tech company that creates personalized meal plans and runs a CDC‑recognized diabetes prevention program, faced a new challenge when health plans began subsidizing subscriptions: meeting HIPAA requirements while driving participant engagement tied to milestone payments. Mobile push and SMS weren’t HIPAA compliant and portal‑based messaging reduced clicks, so PlateJoy sought a secure, inbox‑delivered solution and turned to Paubox (Paubox Email API/SMTP relay).

Using Paubox’s Email API and SMTP relay, PlateJoy began sending encrypted, portal‑free messages that arrive directly in users’ inboxes, preserving familiar email workflows and HIPAA compliance. The Paubox solution enabled a successful launch of PlateJoy’s diabetes prevention program and ongoing coaching reminders—over the past 45 days PlateJoy transmitted more than 160,000 emails with the help of Paubox, creating 160,000 points of contact to drive milestone engagement.

PlateJoy

Daniel Nelson

Chief Technology Officer