Case Study: Parallel ENT & Allergy boosts HIPAA-compliant patient communications with Paubox Marketing

Parallel ENT & Allergy - Customer Case Study

Parallel ENT & Allergy, a Texas-based practice management services organization supporting about 100 providers and 450 employees across 19 facilities in five states, needed a secure way to manage patient and employee communications while helping smaller practices grow. As a healthcare management services company, it faced the challenge of sending HIPAA-compliant newsletters, announcements, and educational content without adding administrative burden or requiring overly complex tools.

Parallel chose Paubox Marketing to securely send HIPAA-compliant email campaigns with an easy-to-use builder that made adoption simple across the organization. With Paubox, VP of Digital Patient Experience Suz Murphy reports 30% to 40% open rates on patient emails, 2% to 4.5% click-through rates, and 55% to 75% open rates on employee newsletters, while being able to create an email in about half an hour and support practice growth through timely, educational outreach.

Parallel ENT & Allergy

Suz Murphy

Vice President of Digital Patient Experience