Case Study: North Mississippi Health Services improves HIPAA-compliant email outreach with Paubox

North Mississippi Health Services - Customer Case Study

North Mississippi Health Services (NMHS), a hospital system with more than 90 clinics and locations across Mississippi and Alabama, needed a better way to keep its community informed about healthy living and healthcare updates. As its digital marketing efforts grew, NMHS wanted an email strategy that was secure, HIPAA compliant, easy for staff to use, and capable of segmenting audiences without exposing PHI. They turned to Paubox Marketing to meet those needs.

Paubox provided NMHS with a HIPAA compliant email marketing platform that let the team send personalized newsletters securely and with minimal friction for recipients. NMHS used Paubox to launch educational newsletters and audience segments, and the results were immediate: the first newsletter drove appointment requests, later campaigns reached about 86,700 people, and more than half of recipients opened the email. NMHS also planned to expand its use of Paubox Email API to streamline subscriber management and data sorting.

North Mississippi Health Services

Robin McKinney

Digital Marketing Strategist