Case Study: Timber Ridge Health Care Center Achieves 10x ROI with PatientPoint Leads

Timber Ridge Health Care Center - Customer Case Study

Timber Ridge Health Care Center, a skilled nursing facility, faced a highly competitive market and struggled for two years to increase patient counts as prospective residents became confused about where to go for care. To improve its digital marketing strategy, Timber Ridge turned to PatientPoint and its PatientPoint Leads ROI solution.

PatientPoint implemented a modest lead generation program that included a Google AdWords campaign targeting people searching online for relevant services. In the first 30 days, Timber Ridge saw 10 conversions, 147 website clicks, and 40 phone calls; after seven months, the campaign had generated more than 106 conversions, 1,400 website clicks, and over 10x return on investment, averaging more than 15 conversions per month.

Timber Ridge Health Care Center

Tricia Whaley

Senior Director Provider Relations