Case Study: Senior Care Facility Drives 341 Website Visits and 5 Tours with PatientPoint Leads

Senior Care Facility - Customer Case Study

Senior Care Facility partnered with PatientPoint after facing a limited budget and the need to grow its patient base aggressively. The facility needed a cost-effective way to attract more prospective patients and caregivers online, and PatientPoint’s Leads™ ROI solution was used to identify opportunities in its digital presence.

PatientPoint performed a Digital Health Check on the facility’s website and traffic flow, then launched Facebook lead generation and Google AdWords PPC campaigns. The effort drove 341 new website visits in the first 60 days, along with 13 calls and 5 facility tours, delivering measurable growth for Senior Care Facility.