Case Study: Prima CARE improves patient experience with PatientPoint

PrimaCare - Customer Case Study

PrimaCare, a multi-specialty physician group serving several communities in Massachusetts, wanted to improve the patient experience by reducing anxiety, improving communication, and helping patients better understand what to expect during visits. To support that goal, PrimaCare partnered with PatientPoint and used patient engagement technology across the care journey, including digital waiting room and back office screens plus interactive exam room touchscreens.

PatientPoint implemented a comprehensive omnichannel content strategy that delivered educational messages in the waiting room and exam room, helping prompt better patient-provider discussions. According to Dr. Martin Fogle, the solution brought messages to patients in a way that was “better than we’ve ever done it before,” making patients more informed, engaged, cooperative, and comfortable. While no hard metrics were provided, PrimaCare reported a noticeably improved patient experience and stronger communication throughout the visit.

PrimaCare