Case Study: Hospice Provider drives 152 conversions and nearly $1M in potential revenue with PatientPoint digital marketing solutions

On the Way to $1 Million in New Business

PatientPoint worked with a Hospice Provider, a multi-state organization that needed to engage consumers searching for hospice services. The provider identified six of its 26 markets where it needed the most help and partnered with PatientPoint to test digital marketing support using PatientPoint Locate™ and PatientPoint Leads™.

PatientPoint developed market-specific goals and implemented a display and retargeting strategy to convert leads into patients, while continuing to optimize SEM. After five months, the program produced 152 conversions, nearly $1 million in potential revenue, and an average CPC of $1.78, leading the Hospice Provider to consider expanding the effort to all 26 locations.