Case Study: Home Health Care Company drives patient leads and staff recruitment with PatientPoint Digital Marketing Solutions

Home Health Care Company - Customer Case Study

Home Health Care Company worked with PatientPoint® Digital Marketing Solutions to address the challenge of competing in a crowded home health care market while also managing ongoing needs like website updates, appointment scheduling, and staff recruitment. The company needed a better way to attract more patients and support hiring efforts without adding to internal workload.

PatientPoint implemented a full suite of digital marketing services, including website development, listing and reputation management, patient and staff acquisition, and content management. The results included 370 conversions, 3,000+ ad clicks, 58,000 impressions, and a 5.42% click-through rate in the first six months, plus a separate Facebook recruiting campaign that delivered 239 leads in under three months.