Case Study: Leading Pain Treatment Center achieves better results at one-third the cost with PatientPoint Digital Solutions

Better Results at a Third of the Cost

PatientPoint worked with a leading pain treatment center that wanted to improve its digital marketing results while lowering costs. The customer needed a more efficient way to reach patients online without seeing a drop in performance, and used PatientPoint’s digital solutions including PatientPoint Launch, Locate, and Leads.

PatientPoint implemented a comprehensive strategy that included website optimization, SEO, blog content, targeted display and social ads, and online listings management for review monitoring and responses. Within 3 months, PatientPoint delivered better results at one-third of the prior cost, generating 7,880 clicks, 228 conversions, a $1.33 CPC, and a CTR increase from 3.5% to 6.2%; the Facebook campaign also reached more than 132,900 people and drove 4,189 link clicks.