Case Study: Innovetive Pet Care improves call conversion and recovers missed-patient revenue with Patient Prism

Innovetive Pet Care books 28,800+ missed-call patients a year with Patient Prism

Innovetive Pet Care, an 80+ practice veterinary managed services organization, faced a critical challenge in attributing its marketing spend to actual patient acquisition. They invested in Google ads but lacked visibility into which campaigns drove phone calls, the primary channel for new patient bookings. This gap made it impossible to determine their true return on ad spend or identify operational issues, leaving them to make decisions blindly. They piloted alternatives like CallRail but required a more robust solution, leading them to Patient Prism.

Patient Prism provided an AI-driven platform that delivered full-funnel visibility into marketing attribution and call-driven revenue. The solution enabled Innovetive to recover 28,800+ new patients annually from missed calls and book an additional 24,000+ patients from re-engagement conversions. By leveraging these insights, Innovetive consistently improved its monthly call conversion rate by 2-3%, maximizing the value of its existing ad spend and gaining significant operational intelligence.

Innovetive Pet Care