Case Study: Heartland Dental recaptures nearly 60,000 new patients and boosts bookings with Patient Prism

Heartland Dental recovers 60,000 lost patients with Patient Prism

Heartland Dental, the largest dental support organization in the U.S., faced a significant challenge with visibility into its patient acquisition funnel. Despite its centralized Patient Service Center, the path from an inbound marketing call to a booked appointment was largely invisible. Supported practices were missing 30-40% of calls, and marketing attribution was a manual guessing game, making it difficult to optimize spend and recapture lost revenue opportunities.

Patient Prism implemented its platform to consolidate Heartland Dental's call intelligence stack. The solution provided dental-specific conversation insights, recapture workflows, and accurate marketing attribution. This enabled Heartland to recover nearly 60,000 lost new patient appointments in a single year, lift contact center bookings by 800 basis points, and increase marketing return on ad spend by over 10%.

Heartland Dental